Grounds for Empowerment (GFE) is one of the specialty coffee programs powered by Social Enterprise @ Goizueta, which works out of the Goizueta Business School at Emory University. GFE is a three-year business incubator that provides promising women specialty coffee farmers the business know-how, marketplace connections, and funds to reach their full economic potential.
Currently, women perform a majority of the field work, harvesting, and sorting; however, they are underrepresented in the transportation, exportation, and ownership of coffee farms.
Transforming the potential inherent in promising women coffee farmers into genuine economic opportunities requires a holistic approach; one that works on business know-how, marketplace connections, and investment funds.
- Identify: GFE works with partners on the ground in Nicaragua to enroll a small cohort of promising women coffee farmers.
- Learns: GFE works to develop practical understandings that help coffee farmers participate more effectively in specialty coffee markets.
- Connects: GFE engages with university-based communities and with individuals in the broader specialty coffee market to recruit advisors, supporters and potential customers for participating GFE farmers.
- Funds: GFE purchases green coffee from each GFE farmer and sells roasted coffee to cover travel and other business-building experiences for each GFE farmer. We also raise program and investment funds in other events and activities throughout the year.