Grounds for Empowerment Panel and Cupping at the 2018 Specialty Coffee Expo in Seattle,
April 20 - 21, 2018


Events and Presentations for Farmer-Focused Importers and Thought Leaders


ATLANTA, April 2, 2018 -- Grounds for Empowerment (GFE) will host two important events at this year’s Specialty Coffee Expo in Seattle. As specialty coffee markets develop, opportunities are opening up for farmers to sell their small-lot coffees. To capitalize on these opportunities, entrepreneur-minded farmers need help closing critical knowledge, network and funding gaps. GFE provides women specialty coffee farmers the market connections and business know-how that allow them to reach their full economic potential. Our three-year incubator program supports these women as they transform promising coffee farms into prosperous small businesses.

About the Panel Discussion
In the last two years, the GFE program has found roles for universities, cooperatives, roasters and supply chain supporters. The panel at this year’s Specialty Coffee Expo will bring together several GFE partners to discuss the importance of collaborative, multi-stakeholder programs that cultivate economic opportunities for farmers. Participants include:

  • Giselle Barrera - Program Manager for Grounds for Empowerment
  • Sara Corrales - Coffee farmer and Grounds for Empowerment advisor
  • Alexa Marin - Gender Initiatives Coordinator for Prodecoop (Nicaragua)
  • Noushin Ketabi - Co-founder of Vega Coffee
  • Jeff Courson - Southwestern Account Manager for Ally Coffee
  • Peter Roberts - Program Director for Grounds for Empowerment
  • Emily Davis - National Education Manager for Counter Culture

The panel will take place in the Washington State Convention Center, Room TCC Chelan 2 on Friday, April 20, 2018 at 9 a.m.

About the Coffee Cupping
We will also host an innovative and informative coffee cupping. Joined by friends from De La Gente (Guatemala), Long Miles Coffee Project (Burundi) and Direct Origin Trading (Colombia), this cupping will highlight a unique group of farmer-focused coffee programs and importers. We will be cupping coffees from different origins after briefly discussing how our programs engage with farmers to provide genuine economic opportunities.

The cupping will take place in the Washington State Convention Center, Room 618 on Saturday, April 21, 2018 at 8:30 a.m.