Grounds for Empowerment (GFE) is one of the specialty coffee programs powered by Social Enterprise @ Goizueta, an action-oriented research center located within the Goizueta Business School at Emory University. GFE provides women specialty coffee farmers the market connections and business know-how that allow them to reach their full economic potential. Our three-year incubator program supports these women as they transform promising coffee farms into prosperous small businesses.
Currently, women perform a majority of the field work, harvesting, and sorting in the cultivation of coffee; however, they are underrepresented in the transportation, exportation, and ownership of coffee farms.
Transforming the potential inherent in promising women coffee farmers into genuine economic opportunities requires a holistic approach; one that works on business know-how and marketplace connections.
- Identify: GFE works with partners on the ground in Nicaragua to enroll a small cohort of promising women coffee farmers.
- Learn: GFE works to develop practical understandings that help coffee farmers participate more effectively in specialty coffee markets.
- Connect: GFE engages with university-based communities and with individuals in the broader specialty coffee market to recruit advisors, supporters and potential customers for participating GFE farmers.